Good Vs Bad About Us Page

Dear companies, PLEASE Avoid Jargon on your About Us pages.

And for the love of God, avoid speaking about the company in the third person. We (the readers = possible clients) are all humans, not 🤖 so do speak (write) to us accordingly.

Nobody likes an individual who speaks about themself in the third person.

And guess what 😦 we don't like those companies either.

Jargon can be confusing and off-putting to potential customers. It's essential to communicate your message in clear, concise language that is easy to understand.

Speaking about yourself in the third person can also make a company seem distant and aloof, creating a barrier between the company and its audience. Using "we" or "us" when speaking about the company can help create a more personal and relatable tone.

In short, it's important to remember that your "About Us" page represents your company and its values. By avoiding jargon and speaking in a conversational, relatable tone, you can build a stronger connection with your audience and create a more favourable impression.

Good Vs Bad Checklist

A good "About Us" page should:

🎯 Communicate Passion: Showcase the passion and excitement that your company has for its work and industry.

🎯 Highlight Expertise: Emphasize the expertise and experience of your team, highlighting their accomplishments and credentials.

🎯 Offer a Unique Perspective: Differentiate your company from others by sharing your unique approach, philosophy, or mission.

🎯 Encourage Collaboration: Emphasize the importance of collaboration and the customer's role in the design process.

🎯 Please focus on the Customer: Make the customer the centre of your message by highlighting the benefits they will receive from working with your company.

🎯 Showcase your portfolio: Display examples of your work to demonstrate your expertise and capabilities.

🎯 Be concise and clear: Use simple language and avoid technical jargon. Focus on conveying your message in a way that is easy for the reader to understand.

🎯 Be visually appealing: Use high-quality images and an attractive design to create an engaging experience for the reader.

By following these principles, you can create an "About Us" page that effectively communicates your company's strengths, demonstrates your commitment to your customers, and inspires confidence in your ability to deliver exceptional results.

A bad "About Us" page framework would be one that:

Obviously is contrary to the previous but let's repeat all 🔁 and see the negative effects. 

Lacks passion: Fails to communicate the excitement and energy of the company and its employees.

Fails to highlight expertise: Does not emphasise the experience and accomplishments of the team.

Is generic and lacks a unique perspective: Does not differentiate the company from others and fails to offer a unique approach or mission.

Does not encourage collaboration: Does not emphasise the importance of collaboration or the role of the customer in the design process.

Fails to focus on the customer: This does not make the customer the centre of the message, instead focusing on the company's capabilities and strengths.

Does not showcase the portfolio: Does not provide examples of the company's work, making it difficult for the reader to gauge their expertise and capabilities.

Is poorly written: Uses complex language and technical jargon, making it difficult for the reader to understand the message.

Is visually unappealing: It does not use high-quality images or attractive design, making the page dull and unengaging.

By avoiding these pitfalls, you can create an "About Us" page that effectively communicates your company's strengths and inspires confidence in your ability to deliver exceptional results.